Users will soon have a new feature that allows them to reduce the amount of AI-created videos appearing in their feeds. This step comes as the service revealed that it now features over 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global rollout. This advancement comes amid a surge in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising channels on a competing service exclusively feature clips produced artificially. A considerable share of this content is deemed low-quality AI content, a label for poor-quality, factory-style content that is typically illogical or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, including AI artwork to informative clips, and we intend to give people the ability to adjust the amount of that, based on their own preferences,” commented a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its app labeled as artificially created. In total, over 100 million videos are added to the app daily, making clips made by AI a minor part of its complete catalog.
Customizing Your Feed
Users will be capable of decrease or raise the amount of AI-generated videos they see by accessing the content preference setting in the app and choosing “AI-generated content”. Further subjects that are already be controlled under the tool cover politics, style, aesthetics, and movement.
Content Labeling and Policies
Its guidelines mandate content makers to tag lifelike AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the service will from now on add an AI-generated watermark to content made using its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This measure is designed to help prevent users from trying to circumvent the tagging system.
Educational Initiatives
The company is also establishing a $2m AI literacy fund for experts and groups to develop informative material about ethical AI use. This initiative will benefit charitable organizations dedicated to teaching computer science.
Platform Protection
The video-sharing app has supported its content review process, during debate over intentions to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to eliminate 439 jobs in its trust and safety department in the UK capital, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content ahead of it is viewed by people. The platform stated a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to the use of its AI tools.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
